Por Pedro Barbieri
•
24 de julho de 2023
The dairy industry is an old and resilient sector, but also one that is constantly evolving. Traditionally, technology was not a key component in this scenario, but in recent years, this reality has changed dramatically. Digital trends are invading the industry, bringing promises of substantial improvements in efficiency and quality. In this article, we'll explore how digital transformation is shaping the dairy industry and discuss how initiatives like the app Somaticell are acting as catalysts for this change. Digital Transformation in the Field: The Beginning of a New Era Digital transformation may not be the first term that comes to mind when thinking about the dairy industry. However, the reality is that technology is becoming an indispensable ally in the daily work of the rural producer. An example of this change is Connecterra, a company from Amsterdam that developed "Ida", an artificial intelligence aimed at livestock. Using IoT sensors, Ida tracks the behavior of cows, providing valuable data for producers. This information, when analyzed by the AI, helps to identify when a cow is sick or ready to calve, contributing to herd health and optimizing milk production. The Power of Technology in Quality Assurance When it comes to milk production, quality is the watchword. With the digital transformation, quality assurance has been reinforced with real-time data analysis. This new approach has given producers the means to quickly identify problems and make informed decisions. In this sense, the application Somaticell stands out as a transforming agent. Designed specifically for dairy farmers and dairy professionals, the app gives you complete control over milk quality, allowing you to perform accurate analyzes and take quick, effective action. Success Stories: Digital Transformation in Action Companies that have embraced digital transformation are reaping significant benefits. Fonterra, a major dairy producer in New Zealand, has implemented a digital platform across its supply chain, ensuring full traceability of milk from farm to final consumer. FrieslandCampina, from the Netherlands, uses artificial intelligence to predict demand for dairy products and optimize its supply chain, reducing waste and increasing efficiency. Conclusion Digital transformation in the dairy industry is no longer a trend but a necessity. Solutions like the app Somaticell are at the forefront of this change, enabling more efficient management and superior milk quality. So for anyone in the dairy industry, the message is clear: the future is digital.